CoreKind by AlexaBook a free 30 min call
Alexa Goff, CoreKind coach, smiling in the gym

Strong at the core.Kind to yourself.

Get fit, feel strong and feel like yourself again. Without giving up wine and chocolate.

  • A plan built around your week
  • Strength training made simple
  • Food that fits real life
  • Alexa in your corner

Real words. Real moments.

From Alexa's Instagram

Alexa in the garden in her training kit
I belong there and deserve to be there as much as anyone else!
Katie, 45
Alexa in her kitchen, healthy habits are shown
It feels so much more realistic and sustainable rather than being on another diet!
Alexa's client
Alexa doing a mobility exercise in the gym
If you're struggling by yourself like I was, I recommend Alexa for trying a different way that works!
Alexa's client
Alexa training with battle ropes, building a stronger 43-year-old
Alexa with a hot chocolate, five foods I always have in my kitchen
Alexa out walking with her headphones on

When did you becomethe last personon your priority list?

  • You're 30+ and want to feel fit and strong again.
  • Diets have never stuck for long.
  • The gym feels like it isn't made for you.
  • You want something that fits real life.

Built around you.

  • 01

    Your plan.

    Built around your week.

  • 02

    Strength, step by step.

    Feel at home in the gym.

  • 03

    Food that fits.

    Still enjoy meals and treats.

  • 04

    Alexa in your corner.

    Support the whole way.

Alexa eating a bowl of savoury porridge

In their words.

“I belong there and deserve to be there as much as anyone else!”

“I had always hated the gym... Alexa has helped me come to terms with the concept of the gym and feel confident with the machines. I am definitely making progress, increasing the weights, which feels miraculous, and I feel stronger when we're out hiking and walking.”

Katie, 45

“It feels so much more realistic and sustainable rather than being on another diet!”

“I'm really enjoying the gym plan Alexa has set for me! It's nice having some structure and knowing what I'm doing when I go to the gym, and actually looking forward to my sessions! It's been so nice finding a balance where I can still go out, enjoy meals and treats... Alexa has been so supportive throughout.”

Alexa's client

“If you're struggling by yourself like I was, I recommend Alexa for trying a different way that works!”

“Working with Alexa keeps me accountable. I really like how Alexa works the food side out for me and gives me a 7 day food plan to follow, which makes shopping and prepping and sticking to it so much easier. I'm not hungry and I'm actually eating more than when I tried to do it myself. I'm just eating better, getting more protein in and enjoying the food. Alexa has created full body workouts with no equipment for when I can't get to the gym, and every week she runs through the previous week, encouraging me and giving tips where I can improve.”

Alexa's client
Alexa chatting with a client at the kitchen table

More than a programme

Become part of something.

This isn't just a coaching programme. It's a community of people who refuse to stay the same.

0+

Community members

A private community of driven individuals, all pushing in the same direction. Daily accountability, wins shared, nobody left behind.

Monthly

Competitions

Cash prizes, best progress awards, and real recognition every single month. We reward the people who show up.

How it starts.

  1. 01

    Book your free call.

    30 minutes with Alexa to talk about your goals and what's got in the way.

  2. 02

    Get your plan.

    If it feels right, Alexa builds your coaching around you.

  3. 03

    Get stronger, kindly.

    Train, check in and adjust as life happens.

Alexa smiling at home

Hi, I'm Alexa.

I coach women over 30 who are ready to stop putting themselves last. No punishing workouts. No guilt. No giving up the things you love. Just steady strength, good food and someone in your corner.

Healthy habits aren't just taught. They're shown.

CoreKind by Alexa. Strong at the core. Kind to yourself.

Start with one call.

Free, 30 minutes, no pressure. Just you and Alexa.